Now that the pandemic restrictions governing large gatherings and restricting people to their homes have by and large been lifted, families are once again venturing outside in search of entertainment venues. However, those with toddlers and younger children are particularly driven to find a safe venue where their children can interact with others, socialize and develop physically – and this can be a challenge.
Thankfully, an indoor playground from www.bestonplayground.com will tick all the right boxes. It is a safe, access-controlled environment overseen by people with experience in dealing with the younger members of the family, and it has equipment that has been designed to ensure that toddlers in particular will not be in danger of injury. Add to this the fact that these indoor playgrounds are the perfect venue for keeping the youngsters entertained on rainy days, and you begin to get some idea of just why an indoor playground is such an astute investment.
Children are kept entertained for hours, in part due to the fact that they are exposed to equipment and fun that they simply will not enjoy at home. Aside from the safety aspects, parents love indoor play areas due to the fact that they allow the younger members of the family to burn off pent-up energy. Remember, many of these parents have been sheltering in place for long periods of time – and they deserve a break where they can simply relax while their children entertain themselves.
Indoor playgrounds are also the perfect venues for birthday parties. The management will often offer birthday party packages that incorporate catering and childminders for the day. This removes the stress of having to arrange and manage a birthday party held at home. There is also the opportunity to offer a variety of packages, with ‘deluxe’ packages offering superior margins – leading to greater profit. Hosting birthday parties is also the ideal strategy to introduce new customers to the indoor playground – and its advantages when it comes to entertaining younger children.
Always remember that children will be accompanied by adults – and these adults represent another audience – and potential customers. Adding a coffee bar with adult-orientated snacks can be a great way to maximize the use of the space and increase profits. Parents or caregivers who also enjoy the experience are more likely to become loyal customers.
The fact that operators have access to a large indoor space where equipment (which is usually fairly lightweight) can be moved around also opens up a variety of options to limit downtime where the venue is not entertaining children. That space can be used for adult classes such as fitness classes or even team-building exercises (much of the equipment such as oversized indoor soft play equipment for sale can be used for team-building exercises).
The profit margins of an indoor playground and the investment price of the indoor playground equipment in the equipment must be balanced. Those profit margins also depend on a variety of other factors such as rental of the space, location, and floor space. Taking these factors into account is the key to success.